Kindle beats Apple's closed book on choice

Open...and Shut Despite the fact that our gadgets increasingly multi-task as cameras, phones, email devices, and more, we continue to accumulate different devices to serve different functions.

Perhaps because of this multi-device reality, those digital goods vendors who persist in seeing the world as one big Apple iOS party are likely to lose in their chosen markets.

Like Apple in ebooks, for example.
There's no question that Apple has been phenomenally successful in selling phones, tablets, and laptops. But in ebooks? Not so much.

At least, not compared to Kindle books. Apple continues to have far fewer titles and far fewer sales. This, despite a relatively strong start from iBook sales and some evidence that iBook sales are growing the overall ebook market. And despite a hugely successful iPad 2 launch (and long-term success with iPad 1).

The problem? IBooks are only available on Apple devices, whereas Kindle ebooks are available everywhere - or nearly so. Kindle ebook sales dominate iBooks even on Apple devices.

So much so that author J.A. Konrath reports a 60:1 Kindle:iBook sales ratio.
This makes sense in the multi-device world in which we live. As much as we may want to be all-Apple, all of the time, the reality is that at some point we're going to use a non-Apple device, and that moment is the when Amazon's Kindle model makes so much more sense. Kindle ebooks follow the reader everywhere she happens to go. On their Android device. On their iOS device.

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