What is innovation? That was the question facing a panel of experts Monday, in which the merits of the five finalists were debated and such icons as music-video director Wayne Isham ('NSYNC, Metallica) and music executive/ Global14.com founder Jermaine Dupri attempted to pick a winner.
For Isham, who traveled around Los Angeles himself for Mötley Crüe's "Girls, Girls, Girls" clip, the OK Go effort didn't feel so innovative, while Mashable's Brenna Ehrlich said it wasn't memorable enough to warrant the prize, admitting she didn't even remember what song it was for.
Among the nominees were video mavens OK Go's "Back From Kathmandu," a flash-mob-style piece in which the band led a parade through the streets of Los Angeles. "That's what's nice about videos today period, they don't have to be traditional videos. ... They can be hybrids of a couple of different things if you want them to be," said bandmember Tim Nordwind. The video was a mash-up documentary of OK Go getting together with friends to play their songs as they walked down the street.
Au Revoir Simone's interactive coloring-book effort for the $500 "Knight of Wands" clip took a simplistic approach, with an unseen hand moving a cursor to add color to a simple image of three women standing inside a mansion. Fans could make their own version and a Flickr page allowed them to upload their own takes on the effort.
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