It's bypassing the Internet's standards body and implementing its own tech solution, a unilateral move that many experts criticize
On Jan. 16 some of the e-mail business' biggest brains will gather on the Massachusetts Institute of Technology campus at Spam Conference 2004. The one-day powwow will mark the event's second year and will feature 18 presentations from a wide variety of spam fighters.
The conference is quickly becoming a hot ticket. Top-level technology executives from the Big Four Internet service providers that handle the majority of e-mail traffic in the country -- Microsoft's MSN (MSFT ), Yahoo! (YHOO ), America Online (TWX ), and Earthlink (ELNK ) -- will probably attend. So will a host of academics and company officials from the plethora of antispam software, hardware, and services outfits that have sprung up over the past two years. The Internet Engineering Task Force (IETF), the body that oversees the adoption and application of new tech standards to the Internet, will be represented by none other than Eric Raymond, the open-source guru and Linux legend.
Yahoo faces a delicate task. Push too hard, and it'll upset everyone else, including the other three big ISPs. Push too gently, and antispam technology standards may not develop quickly enough to alleviate the acute pain big ISPs are feeling from spam's rising costs. It's a high wire to walk, and Yahoo's grand plan for fighting junk messages could either make it a hero or cause a fall from grace. It's one story definitely worth watching.
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